In resistance to certain contemporary injunctions, Touriste, by way of its name, fully accepts what it is. A small hotel group with no other ambition than to welcome travelers and tourists in the best possible setting where they can enjoy the best possible experience at the fairest price.
For us, being a tourist or welcoming one is a philosophy, a vision of travel that is both light and refined, fun and caring, and focused on oneself as well as others.
Stepping outside of your comfort zone, setting off to discover other cities and other lives, and being comfortable with occasionally finding yourself off-center before reclaiming parts of yourself you sometimes didn’t think were there – this what it means to be a tourist.
Though we like to think of ourselves as tourists, that doesn’t mean our lifestyle or the work we do borders on dilettantism. On the contrary, we make every effort so that our guests feel right at home in a place that, in fact, isn’t their home.
For us, being a tourist means nurturing the ability to remain yourself in another place where you reinvent yourself. Not really another, no longer really the same, a tourist isn’t someone who follows the crowd but instead follows themselves.
A small hotel group founded by Adrien Gloaguen in 2008, Touriste allows itself the luxury of only developing projects it enjoys.
In 2011, a few years after acquiring the Sophie Germain in the 14th arrondissement of Paris, the young entrepreneur bought a small hotel on the rue des Petites Écuries in the 10th arrondissement.
With it, he launched Hôtel Paradis and the designer-but-friendly boutique hotel trend the city was missing.
Next came the Panache (Paris 9), the Beaurepaire (Paris 10), the Bienvenue (Paris 9), the Hôtel des Deux Gares (Paris 10), and the Beauregard (Paris 15), the Boétie (Paris 8) and the Château d'Eau (Paris 10) which opened in 2023.
Linked by that little, old-fashioned je-ne-sais-quoi, both totally French and totally touristy at the same time - a quality that constitutes our group’s identity - the Touriste hotels each have their own unique identity.
Goodbye standardization. This means a fresh take on the hotel business each time, with carte blanche being given to the young designers or interior decorators unfamiliar with the exercise. They are chosen because of this unfamiliarity. Among them are Chloé Nègre, Luke Edward Hall, Dorothée Meilizchon, and Fabrizio Casiraghi.
